Want to earn more during the World Cup? See strategies to attract customers during the tournament The World Cup doesn't just move fans. The competition also opens opportunities for companies and small businesses to increase sales by exploring changes in consumer behavior during the games. Some sectors even register significant growth in revenue.
This is the case for bars and restaurants, which can see a rise of up to 76% in sales during the tournament, according to a survey by Data-Makers. The reason is simple: for many Brazilians, watching the games is a collective activity. Football turns into a meeting, and the meeting generates consumption. How to earn more during the World Cup For bars, restaurants, and establishments in the out-of-home food sector, the main strategy is to turn the broadcast of the games into an experience for the customer. Among the most used actions are: installing big screens and investing in quality sound creating promotional combos for game days developing themed menus inspired by the national teams organizing deliveries and orders before the start of the matches The idea is to attract the consumer before the opening whistle and stimulate consumption throughout the entire game. Those who prefer to follow the matches from the couch also help boost some sectors. Supermarkets and convenience stores usually register an increase in demand for food, snacks, and drinks.
The so-called “fan kits” gain space and contribute to raising the average ticket. The World Cup also boosts the sale of televisions, smartphones, furniture, and products linked to the event, such as t-shirts, flags, and decoration items. The best time to sell The time of the sale can make all the difference during the World Cup. Data from Data-Makers indicate that the average ticket can grow up to 69.2% in the two hours preceding the matches. After the start of the games, however, consumption tends to fall, with a reduction that can reach 61.3%. Therefore, companies that manage to anticipate purchases and reservations usually have better results. But not all segments benefit. Street shops, part of physical retail, and establishments located in malls may face a reduction in customer flow during the games, as consumer attention is focused on the matches. To reduce the impacts, experts recommend: offering discounts at alternative times encouraging advance purchases selling vouchers or credits for future consumption creating promotions valid before and after the games Social media becomes an opportunity In addition to television, the cell phone should be one of the main channels of attention during the World Cup. According to Data-Makers, about 86% of Brazilians use social media while watching the matches.
This turns platforms like Instagram, TikTok, and X into important tools to advertise offers and connect with the public in real time. Posts with comments about the games, flash promotions, and content prepared in advance can help brands gain visibility and engagement throughout the tournament. But pay attention to the use of World Cup symbols. Companies interested in taking advantage of the event's atmosphere should be cautious with the use of official brands. Symbols, logos, and elements protected by FIFA cannot be used without authorization.
The recommendation is to bet on indirect references to the football universe, such as colors, fans, and popular expressions linked to the sport.Provide your comments on BizChat World Cup: football gastrobar with Messi and CR7 drinks earns R$ 1.5 million in SP Reproduction/PEGN.
Sign in to comment on this article.
No approved comments yet.