UK establishes new rules for Google

Google Arnd Wiegmann/Reuterus The United Kingdom's Competition and Markets Authority (CMA) announced this Wednesday (17) that it has established two new conduct rules for Google's search services. The goal is to ensure "a fairer deal" for companies and to improve Google's search services in the country. 🗒️ Have a story suggestion? Send it to g1 The first requirement is that Google improves transparency and impartiality in how search results are ranked. The second requires that the site allows users to transfer their search data to authorized third parties. Now on g1 Following the decision, Google stated that it intends to "work constructively" with the British regulatory body. "We will work constructively with the CMA to ensure that we can maintain high-quality search for our users," it said in a statement. READ MORE Google inaugurates AI engineering center in SP; g1 visited the space Google promises to train 3 million Brazilians in AI; see how to participate Google promises to return more water than it consumes in data centers by 2030.