Specs, Snap's augmented reality glasses Disclosure/Snap Snap, owner of Snapchat, launched this Tuesday (16) its augmented reality glasses capable of displaying, through the lenses, information such as maps, videos, translation subtitles, among others. Named Specs, the devices will be sold for US$ 2,195 (R$ 11,000, in direct conversion). They are available for pre-order and will begin shipping by December, first to customers in the United States, the United Kingdom, and France. With a black finish, the Specs have a thick frame and do not need an external battery or accessories, such as a gesture controller, to function. Because of augmented reality, the devices can overlay digital content onto the user's view of the real world.
It is possible to use them to work, play, browse the internet, watch movies, or measure objects, for example. Now on g1 Equipped with two Qualcomm Snapdragon processors, the Specs offer up to four hours of battery life and come with a charging case that provides four additional charges, according to the manufacturer. The system used by the glasses can display information on a virtual screen equivalent to a 24-inch monitor for work tasks. And, while watching movies, it can simulate a 115-inch screen. The Specs also feature a system capable of changing from transparent lenses to dark lenses in just 10 seconds. Specs, Snap's augmented reality glasses Disclosure/Snap Snap is under pressure from rivals in the advertising division and faces internal demands.
An investor demanded that the company spin off or shut down the Specs unit after an investment of more than US$ 3.5 billion. With this, the new Specs represent a big bet for the company. Smart glasses are in a category that even Apple struggled with after the launch of its Vision Pro. Among the most successful in the segment are those from Ray-Ban, launched by Meta.
The most advanced model in the line has a small text screen and navigation instructions, but does not have full augmented reality. To overcome competitors, Snap made the Specs lighter than the Vision Pro and more capable than Meta's glasses. "We wanted to build a totally new kind of computer," Snap CEO Evan Spiegel told Reuters. The Specs are cheaper than the Vision Pro, at US$ 3,499 (about R$ 17,000), but more expensive than Meta's price range, which varies between US$ 379 and US$ 799 (from R$ 1,900 to R$ 4,000). Spiegel stated that the increase in the cost of memory chips "had a considerable impact" and that Snap intends to offer cheaper versions in the future, although he did not disclose how much memory the Specs devices have. Specs, Snap's augmented reality glasses Disclosure/Snap.
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