Amazon brings Alexa+ to Brazil and bets on AI like ChatGPT to renew virtual assistant

Amazon brings Alexa+ to Brazil and bets on AI like ChatGPT to renew virtual assistant Amazon announced this Thursday (18) the launch of Alexa+ in Brazil. The new version of the virtual assistant now uses generative artificial intelligence, technology similar to ChatGPT, and is now capable of performing more complex tasks. Alexa+ was already available in the United States since 2025 and now arrives in Brazil costing R$ 99.90 per month for those who want to subscribe separately.

Amazon Prime subscribers, which costs R$ 19.90 per month, will have access to the new version at no additional cost. 🗒️ Do you have a story suggestion? Send it to g1 Amazon states that the "supercharged" Alexa will work on most Echo devices, with the exception of first-generation models. The feature begins to be released gradually to customers starting this Thursday.

Those interested can join the access queue through the Amazon website or by saying "Alexa, I want Alexa+" to the assistant. "Tens of thousands of customers will be invited in the coming weeks, with continuous expansion," the company stated. Alexa+, Amazon's supercharged AI similar to ChatGPT. Disclosure/Amazon According to Amazon, those who buy new devices from the brand starting today will have early access to the novelty. Before Alexa+, Amazon's assistant was based mainly on pre-programmed commands and predictive models.

With generative AI, it starts performing more complex tasks, following the path of smarter AIs like ChatGPT, Gemini, and Claude. The main difference in relation to the current Alexa is in the way it converses with the user.

According to Amazon, Alexa+ has more natural interactions, understands Brazilian expressions, including regional ones, and leaves aside part of the more robotic behavior of previous versions. Furthermore, the assistant can handle multiple commands in the same conversation and has memory, which allows it to resume previously discussed topics. According to Amazon, it can learn user preferences, such as musical styles and dietary restrictions, check calendar appointments, and even draft or send emails, provided it is connected to the email service used by the person. Alexa+ Henrique Martin/g1 Alexa+ can also perform more personalized actions.

For example, if the user just says they are cold, it can automatically lower the air conditioning temperature, provided the device is connected to the platform. The company also announced that, "very soon," it will be possible to ask Alexa+ to call an Uber. Upon receiving the command, the assistant will confirm the destination, car category, price, estimated arrival time, and will request the ride. The process, however, will not be instantaneous.

In demonstrations made by Amazon, Alexa took a few minutes to complete the task. According to the company, this happens because the assistant needs to connect to external services, such as Uber, to execute the action. Amazon also announced a new Alexa+ app, which will allow users to continue interacting with the assistant even when they are away from home. * Contributed by Henrique Martin. Elon Musk becomes the first trillionaire in human history Instagram Plus is released in Brazil; see price and benefits.