The Brazilian construction sector, historically resilient to market fluctuations, faces a new logistical and financial challenge: the significant increase in the value of plastic resins. The direct reflection of this in construction sites is the replacement of traditional bubble wrap and polyethylene sheets with alternative solutions for protecting floors and finishes. The movement, which began as a cost-containment strategy, is revealing benefits that go beyond the financial aspect, including gains in efficiency and sustainability.
According to industry data, the cost of plastic polymers has faced inflationary pressures due to the rise in commodities and energy costs, increasing the final budget for finishing stages in large-scale developments. Economy through durability Unlike plastic, which is often disposable and has low resistance to heavy impacts or intense machinery circulation, the new materials gaining ground on construction sites offer a superior lifespan. “Bubble wrap combined with thin Kraft paper, although currently the most remembered in the construction area, has a high hidden cost. It tears easily, requires constant replacement, and generates an immense volume of waste.
By migrating to more robust floor protectors such as those from Proteforte, the cost-benefit ratio reverses: less is spent per protected square meter throughout the entire execution of the service,” explains Mateus Pellegrinello – Anteus Construtora e Incorporadora - civil engineer and partner. The ESG factor and waste reduction In addition to direct savings, the replacement of plastic is aligned with ESG (Environmental, Social and Governance) practices.
The construction sector is one of the largest generators of solid waste in the world, and reducing the use of single-use plastics is a priority goal for companies seeking sustainability certifications, such as the LEED or AQUA seal. Alternatives reduce the environmental impact of the construction site and simplify the cleaning and final disposal process, generating a second layer of logistical savings. Disclosure. Market trend: The rise of Proteforte Keeping pace with this change, Proteforte has stood out as the main choice for construction companies seeking high performance.
Developed in high-grammage cardstock (558gr), the solution is considered five times more resistant than any conventional material on the market. The product introduced Triple Protection technology: it is anti-impact (withstanding even the weight of scaffolding and high traffic), anti-instability (keeping the floor flat), and easy to install. In addition to resistance, Proteforte solves a critical problem of plastic: mold.
Thanks to an exclusive moisture-resistance technology, the product prevents stains and rot under the protection, allowing the floor to "breathe" without losing the liquid-resistant protective layer. "We have noticed that construction companies are no longer looking just for the lowest nominal price, but for the best performance.
Proteforte has consolidated itself by withstanding heavy traffic and falling tools without the need for constant maintenance," says Bruna Hörlle, commercial director of Proteforte. With the forecast that costs of petroleum-derived inputs will continue to be volatile, the expectation is that plastic will lose more and more space to technologies like Proteforte's, which combine extreme resistance, technological protection, and lower environmental cost. About Proteforte: The Proteforte is a reference in floor protection solutions for civil construction. Manufactured by the Hörlle industry, which has over 55 years in the market manufacturing recyclable high-grammage rigid cardstock.
Contact Proteforte and request your quote. Whatsapp 41 9225-3991 Website: www.proteforte.com.br.
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